Caption : Photo 1: Grand-Hotel du Cap-Ferrat, A Four Seasons Hotel; Photo 2: Hotel Potocki, Paris
Celebrating a milestone like a 10th anniversary is not just about looking back—it’s about celebrating the journey, acknowledging growth, and envisioning the future. Azurom Travel, founded in 2015 by Céline, began as a small venture focused on selling trips to the South of France, a region close to her heart as it’s where she’s from. Today, Azurom has grown into a global travel agency renowned for its bespoke experiences across continents. From the serene landscapes of Canada to the vibrant cultural tapestry of Japan, the exotic allure of Morocco, and the breathtaking beauty of South America, Azurom has redefined travel, one unique experience at a time.
The Humble Beginnings: A Dream Born in the South of France
Azurom Travel was born out of Céline Swicegood’s passion for travel and her deep connection to the South of France. What started as a simple idea—to share the beauty of her homeland with others—quickly turned into a thriving business. Céline’s vision was clear: to create personalized travel experiences that go beyond the ordinary. The first itineraries focused on the South of France, showcasing its charming villages, stunning landscapes, and rich culture. These trips were meticulously crafted, ensuring every detail was perfect, from the accommodations to the activities.
One of the first trips organized by Azurom was a week-long journey through Provence, featuring visits to lavender fields, wine tastings at local vineyards, and stays in boutique hotels with authentic Provençal charm. The success of this trip laid the foundation for what would become a global travel enterprise. Clients were not just tourists—they were explorers, immersing themselves in the local culture and creating memories that would last a lifetime.
Growth and Evolution: From Local to Global
What began as a modest venture has evolved into a comprehensive travel enterprise. Today, Azurom offers not only bespoke itineraries but also river and sea cruises that cater to the wanderlust of our discerning clientele. The journey has been nothing short of an adventure, both for us as a company and for the travelers who entrust us with their dreams of exploration.
Azurom’s growth has been steady and purposeful. From its roots in the South of France, the agency expanded to offer trips across Europe, North America, South America, Asia, and Africa. Each new destination was carefully selected to provide unique experiences that reflect the local culture, history, and natural beauty. Whether it’s exploring the castles of the Loire Valley, immersing in the art of the Impressionists in the South of France, or tracing the footsteps of history in Paris and Normandy, Azurom has something for every traveler.
Caption: Photo 3: Hotel The Peninsula Paris
The Azurom Team: Passionate Experts Behind the Scenes
Central to Azurom’s success is its exceptional team of passionate individuals. What started as a one-woman operation has grown to include three travel agents: Céline Swicegood, the agency director, Alfonso, and Maria. These three are not just agents but also brand ambassadors, representing the values and vision of Azurom. In addition, the team includes three more brand ambassadors: Léa, the agency’s administrative assistant, and two tour leaders.Together, they bring their unique expertise and unwavering dedication to creating unforgettable travel experiences.
Céline Swicegood, the founder and agency director, remains the heart and soul of Azurom. Her vision and leadership have guided the company through its growth and evolution. Alfonso and Maria, with their extensive knowledge and passion for travel, ensure that every journey is meticulously planned and executed. The additional ambassadors, including the talented tour leader and French teacher Gigi, and add their own flair and expertise, making every trip a truly unique experience. Newly added brand ambassador Mireille: A Cameroonian artist who loves sharing the stories and colors of Africa through her art. She’s all about bringing the continent’s heart and soul to life
Caption: Photo 4: Hotel The Peninsula Paris
Azurom’s Approach: Crafting Dreams into Reality
Azurom doesn’t just book hotels or flights—it creates tailor-made journeys that reflect the unique preferences and needs of each client. From the moment the first idea of a trip emerges to the return home, Azurom is there every step of the way. The agency pays attention to every detail, ensuring that the flight is the most convenient, the hotel is the perfect fit, and the transportation between destinations is seamless. The goal is simple: to make every trip as dreamlike as possible.
This personalized approach has earned Azurom a loyal clientele and numerous accolades. The agency’s commitment to excellence is evident in every aspect of its service, from the initial consultation to the final farewell. For example, when a client expressed interest in a culinary tour of Italy, Azurom crafted an itinerary that included cooking classes with local chefs, visits to vineyards, and meals at Michelin-starred restaurants. Every detail was tailored to the client’s preferences, resulting in a trip that exceeded all expectations.
Recognition and Achievements: A Testament to Excellence
Azurom Travel’s dedication to creating exceptional travel experiences has not gone unnoticed. Recently, the agency was honored with an award at the esteemed Best of West Austin Awards Chamber of Commerce. This recognition underscores the hard work and expertise of the Azurom team, whose commitment to crafting unforgettable journeys has set the agency apart in the industry.
In addition to this award, Azurom has been nominated for three other excellence awards in the travel industry. Being nominated and recognized by peers in the same sector is a true testament to the agency’s impact and reputation. These milestones reflect not only Azurom’s growth but also the trust and confidence bestowed upon it by clients and partners.
What Our Clients Say: Stories That Inspire
The true measure of Azurom’s success lies in the stories of its clients. Here’s what some of them have to say:
J.S.: “When a tour company canceled the tour we had planned, we panicked. As luck would have it, we discovered Céline with Azurom. And we are glad the tour was canceled because Céline put together for us the most delightful exploration of Nice and environs, and booked us for the week with Sandra, a most skillful driver and guide. It couldn’t have been better!”
B.F.: “Working with Céline was the best! We told her exactly what we wanted, and she helped put together an amazing itinerary for us that allowed us to experience everything we wanted to see and more. She was able to accommodate some specific needs and wants, and everything was pulled off without a hitch. Even when we did not make a connecting flight due to a delay on the part of the airline, she and her team were there and actively working to help us. We are already looking forward to working with Céline to create another adventure for next year!”
These testimonials highlight the personalized service and attention to detail that Azurom is known for. Every trip is designed to exceed expectations, creating memories that last a lifetime.
Azurom in Numbers: A Journey of Milestones
Reflecting on the past decade, the numbers speak volumes:
- 10 years of continuous growth and innovation in the travel industry.
- Over 600 custom trips meticulously tailored to meet the unique preferences of our clients.
- Collaborations with hundreds of esteemed travel professionals worldwide (hotels, cruise lines, museums, activities, and specialized regional experts), fostering a global network of excellence.
- 3 nominations for excellence in the travel industry, affirming our commitment to unparalleled service.
- 2 awards, a testament to our dedication and contribution to the travel landscape.
These milestones not only reflect Azurom’s growth but also the trust and confidence bestowed upon it by clients and partners. Each journey embarked upon and every relationship forged has contributed to the agency’s journey of excellence.
Looking Ahead: Exciting Journeys on the Horizon
As Azurom looks to the future, the agency is filled with excitement for the opportunities that lie ahead. The past decade has been characterized by growth, resilience in the face of challenges, and countless unforgettable moments. With a dedicated team, loyal clients, and esteemed travel partners by its side, Azurom is confident that the best is yet to come.
One of the most anticipated future projects is the Châteaux de la Loire tour. This journey will take travelers through the Loire Valley, where castles and gastronomy come together. From the grandeur of Château de Chambord to the charm of Chenonceau, this trip offers a deep dive into history, local cuisine, and regional wines. With only six spots available in April 2025, this experience promises to be intimate, authentic, and unforgettable.
Another highlight is the Impressionists in the South of France tour, scheduled for October 2025. This trip is particularly special as it follows the successful Paris to Normandy Impressionists tour organized in October 2024.
Those journeys are crafted in collaboration with our incredible tour leader and French teacher, Gigi, who brings her expertise and passion to every step of the experience.
Conclusion: A Celebration of Resilience and Growth
In closing, Azurom Travel’s 10th anniversary is not merely a commemoration of the past—it is a celebration of resilience, growth, and a steadfast commitment to excellence. From its humble beginnings in the South of France to its current status as a global travel agency, Azurom has come a long way. The agency’s success is a testament to the hard work, passion, and dedication of its team, as well as the trust and support of its clients.
We want to take a moment to thank everyone who has been part of the Azurom family—those who have been with us from the beginning and those who have joined us along the way. Your support has been integral to our journey, and we are deeply grateful for the trust you’ve placed in us. To all our clients, thank you for allowing us to be part of your travel dreams and for sharing these incredible experiences with us.
As Azurom continues to innovate and inspire, we invite you to join in this extraordinary journey. Here’s to the next decade of discovery, where every destination becomes a doorway to new experiences and cherished moments. Thank you for being part of the Azurom Travel family. Cheers to many more years of exploration and adventure!